THE URGE OF A GLOBAL ISSUE
As the second most polluting industry in the world after fossil fuels, Fast Fashion continues to expand while environmental problems can no longer be hidden away. In parallel, the development of E-commerce poses new challenges, such as the destruction of numerous jobs related to traditional commerce and the increased pollution caused by the transportation of goods.
THE “Bli Bli Dressing” APP INNOVATES AGAINST FAST FASHION FOR A MORE SUSTAINABLE DEVELOPMENT
Alumni of our 2022 Circular Economy Incubator, a Geneva-based family offers a more responsible alternative that brings hope.
When it comes to circular economy, we can no longer think only in terms of manufacturing and consumption; we must find a solution to move up the chain and create a sustainable loop over time. Reusing clothing from Fast Fashion becomes a real challenge for the Bli Bli Dressing team.
And they didn’t stop there ! With an innovative and original solution, they’ve created an app that securely connects buyers and sellers, distinguishing themselves with a process that involves local stores as intermediaries. The result : stimulating the local economy by supporting small businesses and eliminating merchandise delivery, which has a direct impact on pollution.
A JUST BEGINNING ADVENTURE
We discovered them in late 2021 when they were selected to join the Circular Economy Incubator cohort. Chosen from among a hundred participants, even without a logo or prototype, they managed to impress our jury with their local and innovative solution to textile waste. Thanks to our incubation program, they were mentored for three months by coaches and participated in meetings with experts from various fields, including finance and circular economy specialists. In just a few months, the idea became a reality; the prototype of the eco-friendly application and the concept of relay stores were finally ready ! Following this progress, Bli Bli Dressing was awarded the jury prize : coaching with WeMakeIt.
Considered facilitators of responsible consumption, the members of this dynamic team later won the contest to participate at the2022 Impact Fund by WeMakeIt being endorsed by a public vote of over 3,600 people and the expert jury. They are now preparing for the next stage, which is the crowdfundingwhere they will have the opportunity to raise funds for the development of their app. The campaign will kick off around september-october, so stay tuned !
In parallel, they have entered the cantonal competition for Sustainable Development in Geneva, part of the implementation of the cantonal Agenda 21. In mid-June, they will present their project to the judges.
WORKING TOWARDS A TRANSITION TO A MORE SUSTAINABLE WORLD IS POSSIBLE !
By encouraging people to extend the lifespan of their clothing through reuse, their solution raises awareness of responsible consumption and climate action. Bli Bli Dressing proves to be sustainable and beneficial for consumers, the economy, and the environment. In essence, it creates a win-win synergy.
As Régis, co-founder of Bli Bli Dressing, shared :
“It is important to track progress and remain innovative, but let us not forget to be responsible. It is no longer just a seller-buyer transaction ! The alternative we propose slows down the expansion of Fast Fashion by giving clothing a second life, all while supporting small businesses. For the first time, this is a solution that is both 100% Local and Global.“
