Digital Marketing – Business Clinic Workshops

Business Clinic – Monthly Workshops

Next Workshop: Digital Marketing

Date: Thursday, 21st November
Time: 10:30 AM – 12:30 PM
Location: Impact Hub Geneva, Petit Salon
Attendance: Free for Impact Hub members

Unlock the essentials of digital marketing and communication with our hands-on workshop.

Designed for beginners and those looking to refine their strategy, this session will guide you step-by-step in creating a dynamic digital marketing plan tailored to your business needs.

What You’ll Learn:

• Building Your Online Presence: We’ll start with the basics, including how to establish an effective online presence quickly and strategically.
• Defining Your Strategy: Learn to develop clear audience personas, target the right keywords, and leverage search marketing to improve your visibility.
• Creating Impactful Content: Explore the different types of content and formats that resonate best, and choose the right platforms to effectively raise awareness, build trust and engage with your audience.
• Interactive Diagnostic: Assess your current efforts, identify essential areas of focus, and understand what will make the most impact on your growth.

Get Answers to Key Questions:

• Wondering which content formats and platforms are best for your audience and your business? Get insights to choose the right mix and reach your goals.
• Not sure where to start? We will guide you through the first steps to kickstart your digital marketing journey.

By the end, you’ll leave with actionable next steps and a roadmap to start building your digital marketing strategy. Join us and take the first step towards a stronger digital presence!

Please register to attend. We look forward to seeing you at the Workshop!

The Business Clinic is delivered by dr. Edward Boon and Erika Veneziano

• About Edward Boon

Edward Boon is a teacher and consultant who provides simple and practical marketing advice to entrepreneurs and small businesses.

He has worked with major brands (e.g., Hugo Boss, Lacoste, and BMW) and at the digital startup First Europa (a spin-off of eBookers).

He is currently a professor at Webster University Geneva. His research has been published in leading business journals, including Business Horizons and Tourism Management.

• About Erika Veneziano

Erika is an entrepreneur with 15+ years in the hospitality and travel sector, leading her company labelV. As a Sustainability Consultant with Mission: Net Zero, she now supports hotels on their sustainability journey through operational strategies, communications and certifications like Green Key and Green Tourism, both recognized by the Global Sustainable Tourism Council (GSTC). A B Leader trained by B Lab Europe, Erika also assesses the environmental and social impact performance of companies and can make recommendations to attain the BCorp certification.

She holds a master’s in international relations from IUHEI and completed advanced studies in Business Sustainability Management, Circular Economy, and Sustainable Tourism. Passionate about nature and well-being, Erika volunteers on biodiversity projects both locally and internationally.