How to Use AI in Your Work – Business Clinic Workshops

Business Clinic – Monthly Workshops

>> Next Workshop: How to Use AI in Your Work

Date: Thursday, 24th April 2025
Time: 10:30 AM – 12:30 PM
Location: Impact Hub Geneva, Petit Salon
Attendance: Free for Impact Hub members

Turn curiosity into capability. Have you already played around with AI tools like ChatGPT—but still wonder how to really make them work for you?

We’ll explore how AI can boost your productivity, sharpen your writing, assist with marketing, and even help you think through business decisions.
Whether you’re writing content, planning strategy, or trying to save time on repetitive tasks—AI can be your co-pilot.

This hands-on workshop is for professionals, entrepreneurs, and creatives who want to go beyond experimenting and start using AI as a practical, everyday tool.

What We’ll Cover:

• Quick overview of top AI tools
• Writing with AI: emails, posts, reports
• Creating content: structure, creativity & speed
• Using AI as your assistant for admin & research
• Enhancing productivity with smart workflows
• Testing business strategy ideas with AI
• Improving marketing: messaging, tone, targeting

Practical Tips:

• Set up writing templates to save time.
• Learn how to prompt AI for better outputs.
• Automate repetitive or time-consuming tasks.
• Draft and polish business communications.

Choose-Your-Own Exercises:
During the session, you’ll have the chance to try out AI tools live with practical, guided exercises. You’ll also have the chance to share your experience and learn from others, get quick feedback and new ideas. So bring your laptop!

Join us on 24 April to learn how to work smarter with AI and explore how it can truly support your day-to-day work. Walk away with practical tools, fresh ideas, and the confidence to start using AI with intention and ease.

Attendance is free for Impact Hub members.

Places are limited – Register now!

>> The Business Clinic is delivered by dr. Edward Boon and Erika Veneziano

• About Edward Boon

Edward Boon is a teacher and consultant who provides simple and practical marketing advice to entrepreneurs and small businesses.
He has worked with major brands (e.g., Hugo Boss, Lacoste, and BMW) and at the digital startup First Europa (a spin-off of eBookers).
He is currently a professor at Webster University Geneva. His research has been published in leading business journals, including Business Horizons and Tourism Management.

• About Erika Veneziano

Erika is an entrepreneur with over 20 years of experience in the hospitality and travel sector, as well as in corporate consulting. She led her creative agency, labelV, building a strong foundation in digital, marketing, and brand communications before moving into sustainability consulting.
As a Sustainability Consultant with Mission: Net Zero, she guides hotels through certifications and upcoming regulations, while also supporting reputation management and evolving stakeholder expectations.
She holds a Master’s in International Relations from IUHEI and has completed advanced studies in Business Sustainability Management, Circular Economy, and Sustainable Tourism. Passionate about nature, well-being, and personal growth, she regularly engages in outdoor activities and embodied practices.