B2B Sales and Marketing – Business Clinic Workshops

Business Clinic – Monthly Workshops

Next Workshop: Business Model Canvas

Date: Thursday, 17th October
Time: 10:30 AM – 12:30 PM
Location: Impact Hub Geneva, Petit Salon
Attendance: Free for Impact Hub members

Join us for an interactive workshop on B2B Sales and Marketing!

This session is designed for entrepreneurs and business professionals eager to develop and refine their B2B strategies. We’ll cover essential topics and encourage collaborative discussions to help you navigate the complexities of B2B marketing effectively.

Topics include the Value Map and identifying customer needs, Product levels, order sizing and building trust, and the Marketing Funnel—providing you with the insights needed to elevate your B2B efforts.

Who Should Attend?

• Aspiring Entrepreneurs: Those with a business idea ready to take the next step.
• Existing Business Owners: People looking to validate or expand their business model.
• Teams: Bring your colleagues for a collaborative experience that benefits the whole company.
• Open to Impact Hub Members and Participants of the program “PME de Demain”
  *If you’re not a member, please contact us directly to see if we can offer you a place.

Don’t miss this opportunity to develop your business and network with like-minded individuals.

The workshop will be held in English and French at Impact Hub Geneva.

The Business Clinic is delivered by dr. Edward Boon and Erika Veneziano

• About Edward Boon

Edward Boon is a teacher and consultant who provides simple and practical marketing advice to entrepreneurs and small businesses.

He has worked with major brands (e.g., Hugo Boss, Lacoste, and BMW) and at the digital startup First Europa (a spin-off of eBookers).

He is currently a professor at Webster University Geneva. His research has been published in leading business journals, including Business Horizons and Tourism Management.

• About Erika Veneziano

Erika is an entrepreneur with 15+ years in the hospitality and travel sector, leading her company labelV. As a Sustainability Consultant with Mission: Net Zero, she now supports hotels on their sustainability journey through operational strategies, communications and certifications like Green Key and Green Tourism, both recognized by the Global Sustainable Tourism Council (GSTC). A B Leader trained by B Lab Europe, Erika also assesses the environmental and social impact performance of companies and can make recommendations to attain the BCorp certification.

She holds a master’s in international relations from IUHEI and completed advanced studies in Business Sustainability Management, Circular Economy, and Sustainable Tourism. Passionate about nature and well-being, Erika volunteers on biodiversity projects both locally and internationally.