Content Marketing to Build Authority and Trust

Business Clinic Workshop Series

>> Next Workshop: Content Marketing to Build Authority and Trust

Date: Thursday, 12th June 2025
Time: 10:30 AM – 12:30 PM
Location: Impact Hub Geneva, Petit Salon
Attendance: Free for Impact Hub members

Whether you’re a start-up founder, independent consultant, or leading a purpose-driven organisation, building trust is essential to growing your impact. In a noisy digital world, how can you make sure your message stands out, stays true to your values, and reaches the right people?

This hands-on session will guide you through the foundations of content marketing that builds long-term credibility and connection. You’ll learn how to:

• Identify the kind of content that aligns with your mission and your audience
• Create a clear content strategy using content pillars and the content marketing funnel
• Choose formats and platforms that work for you (and your capacity)
• Understand how algorithms and shifting media habits affect your visibility
• Use AI tools and smart systems to save time while staying consistent
• Repurpose and recycle content so it works harder for you

This is not about doing more – it’s about doing the right things, with ease and intention.

Whether you’re just starting out or looking to refine your content strategy, you’ll walk away with actionable tools and inspiration to show up with clarity, confidence, and purpose.

🎟️ Open to all Impact Hub members and the wider impact community – free to attend, spaces are limited.

💬 If you have any questions, feel free to get in touch via geneva@impacthub.net !