“Know your customer”… “Solve a problem”… “Fulfill a need”…
You have no doubt heard a variation of these mantras before, but what do they actually mean?
Want to better understand your customer “problem”?
Identify your target market correctly?
Find new growth opportunities for your business?
Decide which features to add or remove?
Figure out how to talk about your product or service offering?
Then this event is for you.
In the first half, you will get an introduction to the Jobs To Be Done innovation framework by one of the leading Swiss experts in the field and the opportunity to discuss and ask questions. In the second half we will do interactive case studies and you will be able to apply what you have learned to your business.
The meetup is free because we – that includes the organizers – can all benefit from meeting like-minded people and discussing these topics. The only condition is that you please attend if you subscribe, such as not to prevent others from coming.
We are very honored to have Beat Walther as our first guest speaker. After working for McKinsey, P&G and founding an internet startup, Beat founded Vendbridge and has consulted across industries with multinationals and startups for the past 20 years. He has worked in partnership with THE Anthony Ulwick, a pioneer of JTBD theory and inventor of Outcome Driven Innovation and quite frankly… I don’t think I could have hoped for a better guest speaker for this first event.
The schedule for the evening:
19:30 Presentation: The Job of “Jobs To Be Done”
20:15 Question and answer session
20:45 Case studies
21:15 Drinks & Networking
I look forward to seeing you there!
• What to bring
Pen & paper
• Important to know
If you have any questions about JTBD or admin don’t hesitate to post on the meetup group forum.
Please make sure you can attend before subscribing to the event!