Skillshare Lunch | Challenges of the development of the digital ecosystem (Ford Motor Company)

Please note that Skillshare Lunch is open to Impact Hub Geneva Members only!

Let’s discuss topics / challenges that matter to you! Skillshare Lunch is designed for you, members of our community! Each month, one of our members or a special guests holds an events to exchange tips, ideas, informal education or training opportunities with the whole community and build solutions together.

Please bring your own lunch. 


This month, let’s discover the Challenges of the development of the digital ecosystem with Sergio Bobadilla

Many companies and entrepreneurs are looking for ways to develop their digital ecosystem but they are many pieces in the puzzle and do not know where to start.
In this session I am going to share the experience of Ford Motor Company US and Mexico.

  • What were their biggest challenges?
  • Where did they have to start first?
  • What tools were used?

The challenges are approached from the perspective of the marketing area but with a holistic view of all areas of the company. The digital areas that played a fundamental role in the development of the digital ecosystem were; the website, media campaigns, analytics, CRM, social media, IT, BI and the Ford dealers.

If you are interested in learning to develop your digital ecosystem projects or simply work in some area of digital, this experience will give you a broader perspective of the digital world.

Our member sharing his skills: Sergio Bobadilla

Sergio Bobadilla has been the leader in the digital areas of different companies for 20 years. It has served several types of industries such as the timeshare industry, sports marketing, the most important foundation in Mexico and in the automotive industry. In the automotive industry, he collaborated with Walther Thompson, one of the most important advertising companies in the world. He was the digital head of GTB that served the digital marketing area of Ford Motor Company Mexico for 4 years.

You have a subject of interest you want to discuss / share with others? From IT to fostering collaboration, social media strategy or urban agriculture, we are crowdsourcing topics prior to the event: feel free to propose any subject that you think might interest others!

Contact Person at the Impact Hub Geneva 

For more information about this event and other Enabling and Facilitation workshop opportunities, please speak directly to Cynthia (Enabling and Facilitation Coordination) or contact her here.

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Event Organizers

Sergio Bobadilla

Date & Time

January 11 | 12:30 to 13:30


Impact Hub Geneva


Entry Fee

Cost for Members: Free

Updated on 04 December 2017