Course by nine61 design agency
Before making a product or service a team needs to ask itself the right questions: What customer pains
do we want to alleviate? How does our solution solve the problem at hand? For whom? During this two
days workshop we will show you how to frame these preliminary questions and map answers to them.
Be able to use design-inspired methods to spot and frame customer pains, lead in-field research to verify
solution oriented hypotheses, select ideas, prototype what works, test and validate your learning.
Who is this for?
For those who want to learn an actionable and repeatable methodology for generating innovation and
solving problems. No prior knowledge is required to succeed in this module, active participation is asked
Define needs, elaborate problems scenarios
Understand problems through user interviews and learn to synthesise them.
Elaborate potential answers by exploring hypotheses
Go from previously defined problem scenarios to framing potential solutions.
Select, iterate, validate
From the established list of solutions we select what looks promising. We iterate on different versions of
our solution. We validate the best alternatives before moving into the final phase of the process.
Prototype it for and audience
Elaborate a testable prototype and crash test it with your target customers.
Christophe studied management at EHL. After graduating he joined a multimedia start-up in Geneva where he spent 4 years managing operations. He got confronted for the first time with the challenges of communication and collaboration within interdisciplinary teams. He saw the fracture between decision makers and technical teams working in silos and decided he wanted to close that gap by using lean, agile and design thinking methods.
Yannick instructs design, art direction and front-end development. He studied Visual Arts in Cape Town, South Africa. During his studies he was awarded 5 international and national design awards, which allowed him to hone his skills at agencies like DDB Cape Town and TJDR, under the mentorship of Graham Warsop, known as the most awarded creative in the country. Yannick then moved back to Switzerland to create his own freelance business with a focus on digital media.
Monday 3rd of April, 9h00-17h30 (with a lunch break from 12h30-13h30)
250.- for members
320.- for non-members
Participants need to bring their own computer
Please sign up through the eventbrite on this page.
You will be contacted for the final sign up and payment.
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